Customer perception towards ATM services a case study on PNB
Keywords:
ATM, customer satisfaction, e-bankingAbstract
The Automated Teller Machine (ATM) has become an integral part of our life and society. ATM is effectively reached out to a large customer base at the lowest cost. At present most of the banks have networking systems for their e-banking services like ATMs. This study aims at analyzing the perception & satisfaction level of customers of Punjab National Bank various aspects related to ATMs. The study adopted a performance-only approach to measuring customer satisfaction. Data will be collected from the way of the survey from bank customers and later on, will be analyzed by statistical techniques and tools like Descriptive Statistics, Percentage Method, and Ranking Method. The conclusion would be interpreting E-banking services Availed.
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