The adoption of banks of green services and products to finance sustainable projects: A study of international experiences
Keywords:
Green services, green banking, green banking mechanisms, Northern European experiencesAbstract
This study examines how banks' adoption of green services enhances performance and promotes clean project financing in Northern Europe. Using descriptive and analytical deductive methods, this research explores green investments in these nations, the adoption of green financing, and the role of environmental project funding organizations in supporting the energy transition. The findings indicate that diversification in the services offered by Northern European banks has made green banking a contemporary and significant topic. Additionally, green services play a crucial role in facilitating and supporting environmental and sustainable development projects. Therefore, banks should implement comprehensive awareness campaigns to educate customers on the benefits of these services, both financially and environmentally. This, in turn, would increase demand and encourage innovation in green banking services by allocating funds for research and development.
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Copyright (c) 2024 Sakina Hamlaoui, Rim Benaissa

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