Bouali, Soufayne, Ikram Khelia, and Selma Douha. “Optimizing Ad Targeting and Content Personalization in E-Stores through Machine Learning Algorithms”. International journal of economic perspectives 19, no. 3 (March 22, 2025): 998–1018. Accessed May 30, 2026. https://www.ijeponline.org/index.php/journal/article/view/927.